Video Production - Hinton Transportation Investments

Project Title: Corporate Video Suite for Hinton Transportation Investments
Client: Hinton Transportation Investments (HTI) & Family of Companies
Creative Director / Producer: Nic Dampier
Date: 2023
Scope: Brand Film | B-Roll Library | Leadership Testimonials | Department Features | Short-Form Videos
Objective: Capture the heart and breadth of HTI’s operations, culture, and leadership to support internal alignment, talent attraction, and external brand positioning through a suite of high-quality video assets.

Hinton Transportation Investments is a Grand Rapids-based organization with a growing portfolio of transportation and logistics companies. In 2023, I partnered with HTI to concept, direct, and produce a comprehensive video content package designed to spotlight their story, showcase their people, and build a library of reusable assets to support recruiting, onboarding, sales, and leadership communications.
The engagement included a full on-site production schedule across multiple facilities, capturing b-roll of operations, employee interactions, leadership interviews, and customer service highlights. The result was a library of branded, high-impact videos ranging from concise social-friendly cuts to a 15-minute deep-dive culture and leadership documentary.

Tell the story of HTI and its family of companies through authentic, visually engaging video content
Create evergreen assets that can be repurposed across marketing, recruiting, onboarding, and internal comms
Capture operational excellence and company culture to support employee engagement and brand credibility
Showcase leadership vision and values to reinforce HTI’s strategic direction and personal approach
Provide HTI with a custom b-roll archive to support future internal and external media needs

Leadership Testimonials (3–5 minutes each):
On-camera interviews with key executives discussing HTI’s history, strategic vision, and people-first culture.
Recruiting-Focused Cuts (30–60 seconds):
Fast-paced, social-ready clips with overlay text and branding designed to attract talent through digital job ads and LinkedIn.
Custom B-Roll Library:
A categorized archive of high-resolution, royalty-free footage captured across multiple sites and departments for HTI’s future use in marketing, training, and announcements.

Immersion-Based Filmmaking:
I spent multiple days embedded in the company’s operations to capture candid, human moments—not just staged visuals. This allowed for authenticity and natural storytelling.
People-First Framing:
Leadership and frontline workers were all filmed with equal dignity and presence—reflecting the company’s values of respect, trust, and collaboration.
Cinematic Meets Practical:
Lighting, composition, and movement were used to elevate scenes while staying grounded in real-world environments—warehouses, shipping bays, offices, and customer floors.
Modular Content Design:
Each deliverable was edited with cross-channel use in mind: internal meetings, career pages, social media, onboarding platforms, and trade shows.

Increased use of video across HTI’s recruiting and HR platforms post-production
Improved alignment between leadership messaging and team engagement
Brand film and testimonials shared across internal meetings and partner communications
Long-term asset value realized through reuse of b-roll for additional marketing and media needs
Positive feedback from leadership and staff on how the videos captured “who we really are”

HTI knew who they were—but needed help showing it. This project allowed their team’s values, hard work, and leadership vision to shine through professionally produced storytelling. It wasn’t just about logistics—it was about people, pride, and purpose. By equipping HTI with a tailored suite of videos and reusable footage, we didn’t just capture a moment—we gave them the means to communicate their identity for years to come.

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