Creative Brief

• Project Title: Nic Dampier Films – Cinematic Wedding Storytelling

• Client: Wedding Clients

• Creative Director / Owner: Nic Dampier

• Scope: Brand Identity | Website | Wedding Films | Social Content | Global Destination Coverage

• Objective: Build a high-end, emotionally resonant wedding videography brand that helps couples relive what their day felt like—not just what it looked like—through timeless, cinematic storytelling.

Project Overview

• Nic Dampier Films was founded with a simple philosophy: photos capture what your day looked like; video captures what it felt like. With over 15 years of experience and weddings filmed across the U.S. and abroad—from the beaches of Thailand to the sunshine in Jamaica—this brand was built on the belief that love deserves to be remembered with movement, voice, laughter, and tears.

• I developed and directed every element of the Nic Dampier Films experience—from brand voice and client journey to website copy, pricing strategy, and social content. The brand blends warmth, authenticity, artistry, and story-first filmmaking to attract clients who care deeply about intentional moments and lifelong memory.

Purpose & Goals

• Elevate video as a must-have, not a luxury, for modern weddings by highlighting the emotional permanence it offers

• Position Nic Dampier as a high-touch, globally experienced storyteller, not just a vendor

• Create a magnetic online presence that turns inquiries into connections, and connections into bookings

• Offer clarity and transparency through FAQ-based video marketing and educational content

• Build a body of work that reflects joy, authenticity, and cinematic excellence for every couple, no matter the setting

Target Audience

• Engaged couples who value storytelling, emotion, and intentional artistry

• Planners and vendors seeking reliable, creative partners

• Destination clients looking for a well-traveled filmmaker who can handle cultural and logistical complexity

• Future generations—because every film is created to be watched again by the people you love, and those who haven’t even been born yet

Deliverables

• Cinematic Wedding Films (4–8 minutes):
  Edited to music and dialogue, designed to retell the day with emotion, energy, and intimate pacing.

• Full Ceremony & Toast Edits:
  Multi-camera, professionally mixed footage of the most important words spoken on your day.

• Instagram Reels & Vertical Teasers:
  Quick-turn, shareable highlight clips designed for couples to announce and relive the joy right away.

• Destination Wedding Packages:
  Tailored packages for international coverage, often including travel mini-films, day-before shoots, and extended edits.

• Bespoke Pricing Videos + FAQ Content (in progress):
  Short, warm, helpful videos for the website and TikTok that answer top client questions, explain the process, and build trust before the first email.

Creative Strategy

• Emotion-First Storytelling:
  The goal isn’t just to document—it’s to feel. Each film is carefully edited to reflect the vibe, energy, and soul of the couple’s day.

• Natural Light & Clean Cinematics:
  Filming style is rooted in movement, authenticity, and elegance—never overdone, never cliché.

• Global Experience, Grounded Presence:
  Whether filming a backyard ceremony in Michigan or a luxury wedding on an Alaskan cruise, the approach remains the same: be present, stay intuitive, and tell the truth of the day.

• Relationship-Driven Brand Voice:
  All messaging, emails, and videos feel like a friend who happens to be a world-class filmmaker. Relatable, calming, and clear.

Tone & Voice

• Warm, funny, and deeply human

• Calm, grounded, and emotionally aware

• Artistic but never pretentious

• Professional without being polished beyond recognition

Impact Metrics

• 5-star client reviews consistently cite emotional impact, calm presence, and powerful storytelling

• Weddings filmed across multiple continents and referred through planners, photographers, and past couples

• TikTok and Instagram reels with thousands of views and organic inquiries

• Website traffic increased significantly through SEO-based FAQ content and destination keyword strategies

• Booking rate conversion high due to trust built through voice, tone, and transparency

Why It Matters

• A wedding day goes by in a blink—but stories, when told well, last forever. At Nic Dampier Films, every frame is chosen with purpose. Every word matters. Every tear, laugh, and dance move is part of something bigger: a legacy. This brand is more than beautiful video. It’s memory, meaning, and motion—captured for the people who matter most.